On the occasion of World Statistics Day, we want to share with you a report from #Eurostat on online sales statistics worldwide and in Europe.
What do these data tell us?
The online shopping market continues to expand year after year, intensifying the competition for online visibility and credibility…
➡️ If you’re thinking of starting an online selling business, we recommend taking a moment to carefully assess the competition in your specific sector. Later, we can present you with the optimal solution.
➡️ If you have a new business idea but are unsure about what to do, we can help you identify the products and services the market demands. Sit down with us, and together we will define the necessary requirements.
➡️ And if you’re at a stage where you want to expand your customer base internationally, keep in mind that 19% of online shoppers have already done the same. Just identify the right ways and channels to be visible.
Yes, it’s true we are surrounded by technology everywhere and no one can deny it anymore. Being online enhances the interactivity of any business. All of the services and products offered are advertised in a wider market achieving in this way the targeted feedback. When we are suggested a location, brand or company, the first thing we do is search on Instagram, Facebook, YouTube, or any other social media. If the impact it’s not good, would you bother visiting them closely?
That’s the way social media becomes a necessity…If we mismanage it will impact negatively our business. Whether individuals or large company we should know some rules on how to use social media wisely.
1.Firstly, a good marketing strategy should be made.
2. Pay attention! Never forget the target you aim to reach and work for.
3. Photos and videos should be realistic and of the best quality. This way you won’t disappoint any customer.
4. The frequency of posts should be selected based on the type of business. You shouldn’t become a nuisance to followers.
5. Some specific offers of each business need advertising. For good online budget management, a consult is needed.
Of course, social media is a trend for everyone. Recent years are showing that we need them more and more. Everything we need we find it online. Well, this is a fact, these good representatives of our businesses are already a must.
You are building something from scratch and ideas are the only ally?
Okay, that’s enough for you to get started. Do you know that a business would never be complete without a prominent logo? And if the logo is not right then you will be easily forgettable in the market.
The question that naturally arises is “how to build the perfect logo?”
-Your story…
Since it will represent your company, start with its story. Think about the story behind it every time you look at the logo.
-Brainstorming
Then summarize the words that describe your brand. Put these ideas on paper with a simple outline. Remember that your target is the online marketplace and for them, it should be something that is easily remembered.
-Stylization
This means that if it’s not an icon, the text shouldn’t contain more than 7 words. This applies to colors too. If there are more than 3 colors it will turn into an enemy for your brand.
A very important part is the font of the script. It is imperative that everything the logo presents is in full compliance with the message that the business conveys through it.
No matter how confident you are in the work you do, never forget to consider your competitors. That is why a logo is so important because it is the one that represents you without too many words. And if you hit that first impression you easily turn into a brand, and the market is yours!