“I was talking about a piece of furniture. I never searched for it. So why did I suddenly get an ad for it?”

The first thought that comes to mind is: my phone is listening to me.

But ads don’t necessarily need access to your microphone to be that precise.

Platforms can use a combination of signals: what we search for, what we watch, what we click on, the websites we visit, our activity within a platform, data advertisers share under applicable rules, and algorithmic models that predict what we might be interested in.

That’s why an ad can sometimes feel like it “heard your conversation”, when in reality, the system may have reached you through signals you didn’t even notice.

Try it yourself: How well does online marketing “know” you?

TEST 1: Talk about something you wouldn’t normally search for.

Choose, together with a friend, a product completely outside your usual interests — for example, a specific appliance or construction material. Talk about it, but don’t search for it, click on it, or type it anywhere.

One thing is certain: simply seeing an ad afterwards would not, by itself, prove that your microphone was used.

TEST 2: Search for something just once

Choose a product you wouldn’t normally search for. Google it, visit 2–3 websites and look at a few products. Then stop searching for it.

Pay attention to the ads you see over the next few days. If you start seeing that product or similar ones more often, you may be seeing advertising signals and remarketing in action.

TEST 3: Ask the ad why it found you

When you see an ad on Instagram or Facebook, open the ⋯ menu and look for “Why you’re seeing this ad.”

There, you can see some of the information Meta provides about why you may have been included in the audience for that ad. It won’t reveal every signal, but it can give you a much clearer idea of how ad targeting works.

Try it. Because sometimes, the best way to understand advertising is to become part of the experiment yourself.

CodeIT — Develop Your Brand.

Might WE help clarify your ideas somehow?
 
We are living in the period of the digital era and every business, in order to adapt to the market needs as well as to survive the fierce competition, has created its own “profile” with which it presents the services and products that it offers on social networks.
 
Your company profile is “the face” you show to the world at all times and anyone who manages it, is your personal stylist – whose duty doesn’t only consist in following the latest trends and updates, but also advises you on what suits you and what doesn’t.​​

“An inside eye” is familiar with the business and has therefore the most important role in following the strategy and philosophy of the business itself, BUT does not suffice in assessing what is NOT working from the outer perspective.​​
 
As a result, you absolutely need “someone” to evaluate how your business looks from the consumer’s point of view, because at the end of the day, your final goal is to have satisfied and loyal customers.
 
#CodeIt is a team, is a family dedicated to you completely and the reasons you should choose US are simple and yet vital to your business:
 

– We conceive your marketing strategy, but without depreciating the work that has been done up to date because every effort is to be cherished and carries the history and values ​​of the business itself.
 
– Side by side is how WE shape the monthly advertising calendars, following the philosophy of your business and inputing our innovative ideas.
 
– Our goal is to transmit valuable information to the consumer as simply as possible because the difficulty lies in simplicity and this is what we want to can make as easy as possible for you…
 
– #CodeIT team consists of professionals from different fields, giving us the opportunity to offer you a variety of services and quality consultancy.

If you give US a chance, we promise that the entire #CodeIT team will be there for you, to face every challenge together and share the success with you.